Brand Storytelling is the New Way of Marketing

In today’s economy and social media era, branding is about telling a story that resonates with your core audience. Your logo, your tag line and other visuals are only playing a supporting role. They are not the main characters; your brand stories are. If you want people to become supporters of your brand, look for business stories that evoke an emotional response. Let me emphasis one key element: people don’t buy features. You need to sell them the desire to… Read more »


Want Less Stress? Fix Your Bottleneck!

A version of this post was first published on At Work with Kim Vallee. Like most people, you are probably rushing from morning to night. You can accomplish a lot by determining what will be the focus of your day every morning, by sticking to what’s on your to-do list, and by limiting interruptions and other distractions. But it might not be enough. It is easy to forget about the little things or the things that we have… Read more »


Walking Meetings Make You Think More Creatively

A version of this post was first published on At Home with Kim Vallee. A TED2013 talk by Nilofer Merchant offers a way to mix work with leisure. It is easy to understand why walking meetings are beneficial for your mind and your body. The added value for your business is that walking meetings can be more productive. Here is why: Moving your body and being outside clear your mind. It makes you think more creativity, which is… Read more »


Planning a Photoshoot? Some Useful Tips

As I am writing this post, Kim and I are still in the process of finalizing the Sproutive website. We have all our content pretty much lined up, but we recently realized that we would need new head shots and a few photos for the home slider. This meant we needed to schedule a photoshoot. Kim had already worked with a photographer she really liked, so we decided to book a session with the very talented Elizabeth Delage…. Read more »


The Shortest Short Story: Your Tagline

When we talk to business owners about marketing, Kim and I stress the importance of brand narrative. What is the story of your business? What is your mantra? What is important to you? Typically companies address these kind of questions in their company philosophy. And typically, these are long-winded, spongy affairs, stuffed with platitudes and clichés, extolling “excellence in customer service” and “a commitment to quality.” (Excuse me as I suppress a yawn.) Company philosophies are as boring to read… Read more »