Sometimes, a brown shopping bag and a piece of washi tape is all you need to make a statement. You don’t have to spend a fortune on packaging to tell your story. What you really need is a concept that reinforces your message, that creates a magic moment, one moment that entices your customers to come back soon.
That magic happened again on my last visit to my absolute favorite stationary shop, here in Montreal. The magic happened when the owner of Nota Bene wrapped my purchase. How he turned the most basic brown bag into an envelop never gets old.
This independent stationary shop is filled with contemporary designed notebooks, pens and office supplies from around the globe. Many products are hard to find. The owner Russell Hemsworth carefully curates what he sells in his store. Russell constantly brings items for the first time in North America. Nota Bene has earned a solid reputation as the must-shop place for anyone who adores a refined pen and paper. I go there to buy my notebooks from Japan, Germany or Scandinavia.
…the way they wrap our purchases communicate that the writing supplies and office accessories they carry are more than they appear.
I always asked Russell for help. He helps me find the perfect notebook to gather my thoughts of the moment or to develop my projects. What I get from our chats is that a notebook is more than a notebook; it’s a tool, a support to the way I work. This is why there are so many kinds. Besides the obvious symbol, the way they wrap our purchases communicate that the writing supplies and office accessories they carry are more than they appear.
The Finishing Touch
If I was Russell, I would head to the stamp maker next door to order a custom stamp. I imagine them wrapping my purchase, closing it with the tape and stamping the store name.
If you share my love for notebook, read Bettina’s post about her sketchbooks.