The Shortest Short Story: Your Tagline

When we talk to business owners about marketing, Kim and I stress the importance of brand narrative. What is the story of your business? What is your mantra? What is important to you? Typically companies address these kind of questions in their company philosophy. And typically, these are long-winded, spongy affairs, stuffed with platitudes and clichés, extolling “excellence in customer service” and “a commitment to quality.” (Excuse me as I suppress a yawn.) Company philosophies are as boring to read… Read more »