Sproutive was founded by Kim Vallee because too many entrepreneurs, product managers and marketers failed to tell stories from the lens of what matters to their audience. Even when they do, their message often lacks a coherent view, a true purpose. She wants to change that.
Sproutive was built around that mindset. Kim brings a unique skill set to the table since she knows the ins and outs of using digital to do business. After a career where she designed and marketed applications and e-commerce sites, Kim started blogging in 2005. She lived and breathed the world of publishing, PR and content strategy ever since.
Attendees to her workshops and conferences mentioned every time that they leaved with tons of actionable tips. Kim puts things into context. She explains the why and the outcome before teaching the how.
A special thanks to Bettina Forget who designed our logo and who helped developed the original vision for Sproutive .