We provide training, speaking and strategic consulting services for brand storytelling.
We named our frameworks: “What’s Your Story” and “Tell Your Story”.
The extend of what we do is threefold. First, we identify meaningful stories for business. It’s the type of communications that lead to change, that get people on board with your project, that inspire people to spread the word. Then, we find out the best ways, for you, to tell your “core” story, your brand story. Lastly, we focus on the execution of our strategy.
We serve local businesses, and thanks to technology that enables remote work, businesses located in Canada and the United States.
We believe in
We approach every project from the lens of what matters to your employees, investors, managers, customers, to journalists and people in your community. We ask why would they pay attention to your content? What do they need to know for buy-in? How could you make their life easier?
Walking the talk
Actions speak louder than words. Your communications must reflect what people experience when they do business or work with you. We look beyond the surface. We ask people who live your brand for input. Does your brand message is aligned internally and externally?
Learning by doing
Our hands-on method quickly brings stories to life, and put these stories to the test. It’s an iterative process that we do together. To get the most out of your content, you need to research, experiment, analyze results, refine, and create content that matters to your audience.
We use what we learned to build a story bank, produce a story guide. These are living documents since how you tell your story evolves over time. We apply our “learning by doing” method from strategy to execution.
In Empowering People
Besides your customers and people in the community, you and your team are the ones who tell your brand story on a day-to-day basis. This is why we train your team on the nuts and bolts of storytelling for business, content marketing, word of mouth marketing, and the current state of digital marketing.