Strategy & brand storytelling
Through workshops and strategic consulting work, we help purpose-driven entrepreneurs, product managers and marketers uncover their unique brand story. Then, we help them tell their core story, and how to get the most out of that story.
In the process, they will learn how to produce internal and external communications that matter to the people they want to reach, to align the message to their core story.
We Believe In
People firstWe approach every project from the lens of what matters to your employees, investors, managers, customers, to journalists and people in your community. We ask why would they pay attention to your content? What do they need to know for buy-in? How could you make their life easier?
Walking the talkActions speak louder than words. Your communications must reflect what people experience when they do business or work with you. We look beyond the surface. We ask people who live your brand for input. Does your brand message is aligned internally and externally?
Learning by doingOur hands-on method quickly brings stories to life, and put these stories to the test. It's an iterative process that we do together. To get the most out of your content, you need to research, experiment, analyze results, refine, and create content that matters to your audience.
Being organizedWe use what we learned to build a story bank, produce a story guide. These are living documents since how you tell your story evolves over time. We apply our "learning by doing" method from strategy to execution.
Empowering your teamBesides your customers and people in the community, you and your team are the ones who tell your brand story on a day-to-day basis. This is why we train your team on the nuts and bolts of storytelling for business, content marketing, word of mouth marketing, and the current state of digital marketing.
We developed a framework to identify your brand story. That collaborative process takes between two to six weeks to complete. Then, you will have the seed for all your content.