Why Founders Struggle to Communicate Their Vision and How to Fix It

We’ve all lived it before when we go networking. We meet a bright and passionate founder, someone who seems to know what she/they/he is talking about. We want to know more. Initially, we’re excited. But after a few minutes, our interest wanes as we listen to their lengthy explanations. Often, we’re confused. We fail to see the relevance, or we’re bored by the details.

We’ve all been guilty of it at one point or another. When you live and breathe a project, it’s easy to get lost in the details. It’s even harder when you tackle a complex problem.

Clearly communicating what you do, or are trying to do, requires effort on your part.

It requires curation. It involves analyzing and distilling which parts of your story are relevant for people to understand your vision. You need to identify which parts are necessary to get others excited about your startup.

Furthermore, the meaningful parts of your story vary depending on whom you’re talking to and the outcome you expect from that conversation.

Founders need a bank of storylines that they can use when needed. Then, they need to gauge which storyline to tell, all within the natural course of a conversation.

It’s a tall order. We are here to make it simpler.

This challenge is precisely why founders, CTOs, and product leaders like you choose to work with Sproutive Studio. As your business and brand storytelling coach, we help you clarify how you communicate and sell your vision, ensuring your message resonates with the intended audience. Let us help you make your vision compelling and understandable to everyone you meet.